A “Brand” New Perspective for Libraries

23 08 2009

Yesterday Tara and I had the pleasure of hosting a one-day workshop at ISB entitled Rethink: Inspiring School Library Spaces, led by Kevin Hennah, an exceptionally engaging library consultant from Melbourne. Not only was the presentation informative and inspiring (more on that later), but the story of how it all came to be is pretty interesting too.

Once again, the power of personal learning networks leads to amazing real life connections. Kevin was presenting at a conference in Cairns with Judy O’Connell last April, who, though she has never been to our Learning Hub, included a picture or two from my Flickr set in her presentation. When Kevin saw the pictures of our space, Judy connected us via e-mail, and Kevin, on one of his regular visits to Bangkok, was standing in our library a few weeks later!

As soon as we met him, Tara and I knew he would be a fantastic speaker (and have tons of crucial advice on adding the finishing touches to our Learning Hub), so, in the span of a few weeks we arranged a one-day workshop here in Bangkok and invited any and all interested regional librarians. Amazingly, despite the fact that we started our planning in early May (at the very hectic end to our school year) and the fact that the workshop took place during the first week of school for most people, we had quite a crowd. Over 30 librarians flew in from all over Asia: Taiwan, China, Brunei, Singapore, and of course, Thailand.

As we anticipated, Kevin did not dissappoint. His previous experience in retail sales and marketing gives him a unique perspective on libraries, and his endless suply of “before and after” images provided practical ideas that librarians can implement immediately. A few of Kevin’s points really jumped out at me:

Libraries have customers, not patrons: If libraries take only one thing from retail, it should be that their job is to attract and entice customers into their space by branding (think logos and bold signage), attractive marketing of books, and a welcoming environment. Kevin challenges librarians to see their library from the customer’s perspective – finding things should be breeze, customers should be able to pinpoint the resources they’re looking for without a map, and the strategic arrangement of resources should encourage “impulse” borrowing.

Think of your library like a monopoly board: When a customer walks in to the space, they should find themselves on “Park Place” or “Boardwalk.” The most popular, most interesting and most inviting resources should be front and center. Kevin recommends walking around your space to determine your “hot,” “warm,” and “cold” zones to ensure that whatever is placed in the hot zone is “paying the rent.”

Make the books the stars! Instead of thinking about creating complicated “displays,” focus on a marketing strategy to “sell” as many books as possible. Keep the covers front and center using a quick and easy strategy for high impact visuals, instead of something contrived that takes ages to construct. Think DVD or CD displays in a mall – the more covers a customer can see, the more likely they’ll be to pick something up. Take advantage of the ends of aisles like a supermarket, where browsing can lead to borrowing.

Kevin had some great quick and easy ideas for high impact marketing strategies that libraries can implement in no time at all:

  • Put a recent returns cart or shelf in front of a library with a big sign, capitalizing on easy of display as well as ensuring that high interest books are front and center.
  • Welcome your customers, don’t nag them. Why is the first thing we often see when walking into a library a (usually poorly made) notices not to eat, not to talk, and not to use your phone instead of a welcoming sign?
  • Use those glass cases to showcase books on hold, rather than books you actually want people to borrow. Tantalize your patrons with something they can’t get their hands on yet, to entice them to come back again.

Final Thoughts

If retail strategies have so much to offer libraries, I’m now left wondering, what do popular and “addictive” websites, like Facebook, have to offer schools trying to shape their online presence?




Facilitator, Coach or Coordinator?

16 08 2009

Cross-posted on the TechLearning Advisors Blog

What’s your job title? Yesterday I asked my twitter network the following question:

And received a lot of interesting responses:

Most of us share similar responsibilities, yet we have a wide variety of titles. Just looking back at my own experience over the last ten years in three different schools, my job titles have ranged from Technology Facilitator to Academic IT Coordinator, to 21st Century Literacy Specialist, to Technology Coach, to Technology and Learning Coordinator.

What is it about technology in education that makes it so difficult to define roles that everyone can agree on and understand? Even though we’ve had technology in schools for decades, it still seems like we’re making it up as we go along.

For the last few years I’ve been wondering if there are more established roles, that already exist (and are well-understood) in many schools, which could provide a model for this type of support position. Just because technology often deals with new ways of thinking about education, doesn’t mean that the process of supporting those new ways of thinking has to be different.

Looking at Librarians

When I first arrived at ISB two years ago, I realized just how much librarians have in common with technology facilitators. What impressed me most was the extensive research in the field of librarianship about the process (and effect) of collaboration among colleagues. Although the day-to-day tasks of a librarian versus a technology facilitator might be very different; the established, research-based process of collaboration, which librarians have been refining for decades, certainly provides an interesting inspiration for technology facilitation.

Considering Coaching

With the change in my position this school year, I’ve been thinking a lot about what another established educational role might have to offer technology facilitators: the Instructional Coach. This week, our fabulous visiting consultant, and experienced Literacy Coach, Maggie Moon, attended our Coaching team meeting. She shared an overview of her successes and pitfalls to avoid as a coach:

  • A coach’s 3 major tasks in order of priority are: in the classroom (with teachers & kids, 1:1 or with groups of teachers), out of the classroom (with teachers, 1:1 or with groups of teachers), prep & planning.
  • As a coach, begin with a vision of what you think teachers should/could do. What does the “ideal” teacher look like? How will we see the evidence that our teachers are meeting these expectations?
  • Teaching teachers is just like teaching students: always explain things clearly & succinctly, and remember to show not just tell.
  • Always focus more on the process of teaching well, rather than the content that needs to be taught. Let the content come through as you model best practice instruction.
  • Be sure to track teacher progress by using a conferring notebook with items you’ve been trying to teach, times you are going in to see the teachers doing it (checklist), quality of what teachers are doing – use this to plan more in-classroom work.
  • Have teachers bring student work with them during meeting time so there is evidence of what they are doing and students are learning.
  • Getting started: keep it small, cycle through grade levels (work with 2 grade levels a month, go into classrooms and check in 1:1 with the other grade levels).  Sometimes it makes sense to start with groups to plant seeds, and then continue 1:1.

3 Phases of coaching (rotate through these phases – always possible to return to any of the previous stages):

1. Modeling: in the classroom, you’re teaching the class while the teacher is watching.

  • Pre-conference: Be clear about setting up, discuss with the teacher beforehand what you’re doing & what to watch for and notice. Strategy: use guide sheets which gives structure of how lesson will go and the main components to keep teachers active during lessons
  • In the classroom: Model best practice
  • Post-conference: You reflect at the end of the lesson on what you felt went well, what you would change, to model reflection – reinforcement & refinement. Then, ask teachers what they notice (what questions does this raise?). Then discuss: “how does what you saw me do, differ from what you do?” (what’s different?). Finally, ask “whatever you just saw, how will that change what you do in your classroom?”

2. Coaching: in the classroom, the teacher teaches & you watch (next to them) – give feedback in the moment

  • Start with a reflection with the teacher, ask them what they felt went well, always focus on the positive and be complimentary (any issues, record them and save them for later).
  • If there are content issues (incorrect information), share this right away; issues with methods should be saved for later.

3. Co-teaching (good when you’ve planned a unit over time, building relationships)

Looking over Maggie’s coaching suggestions, I can easily see how all of them are relevant to technology facilitation. From the goal of being in the classroom as a top priority, to focusing on the process not the content, to starting small; everything Maggie shared fit closely with my experience and understanding of technology facilitation.

It’s particularly interesting to me that the process of coaching can be expressed in such concrete steps, so no matter what the grade level or content, Maggie follows a clear process that results in quality collaboration and teaching.

Although I like to think I follow a “process” myself, I feel that, in practice, technology facilitation is often far less systematic. Because it’s so organic, technology facilition can tend to be more individualized – different for each project and teacher. Although I love the fact that everything I do is tailored for each teacher, it’s possible that, as facilitators, we end up re-inventing the wheel each time, simply because we don’t have a systematic approach.

In fact, as Maggie was sharing her tips, our science and math coaches were nodding along with the terminology and processes she described, demonstrating that instructional coaching across content areas shares a vocabulary and philosophy that is worth investigating.

Final Thoughts

Although I can appreciate how much both librarians and coaches have to offer technology facilitators, I still feel that there is something different about technology. When Literacy Coaches are helping teachers learn how to teach reading better, those teachers still know something about teaching reading, they know how to read a book, they know how to spell, and how to write, because the tools of the subject are familiar to them. Technology doesn’t share the same tradition in schools. So what happens when the content area is just as new to the teacher as the best practice teaching?

And then of course, the technological support has to be considered. It would be great to focus solely on the pedagogy, but who deals with the broken projector and the students that can’t log in? I’m sure these are some of the reasons why we have so many different job titles and descriptions.

Clearly, while we can definitely benifit from the extensive experience of librarians and coaches in schools, there is more to a technology support role that needs to be included. So, I’m left wondering:

  • What is still undefined in our conception of the role of a technology facilitator/coach/coordinator?
  • How can we start building consensus on our roles in schools?
  • What can’t we find that’s relevant to technology support when examining more established positions in schools?
  • What does your job description include?



The Team That Reads Together

9 08 2009

This year, both the ISB21 team and the Learning Coaches team have decided to do something different with our team meeting time. Sure, we’ll still handle nuts and bolts, work on our team goals, and collaborate to move our school forward, but we’ve also added something new: a book club.

At the end of last year, we started realizing that we are all doing a lot of professional reading, but we weren’t spending a lot of time discussing what we were leaning in depth because we were all reading something different (and because our meetings were so jam-packed already). So, we’re going to streamline things a little bit this year.

Inspired by Lee Kolbert’s online book discussions using Shelfari and Scott McLeod’s annual summer book club, we thought it would be most productive to devote one meeting a month to our reading. Instead of trying to do everything every meeting, we’re going to rotate topics each week: one week focusing on nuts and bolts, one week on team goals, one week on our collaborative projects, and one week on our book club.

The coaching team is reading Coaching: Approaches and Perspectives by Dr. Jim Knight and the ISB21 team is reading Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns by Clayton Christensen, Curtis W. Johnson, and Michael B. Horn.

Each month we’ll read one chapter of the book and one member of the team will be responsible for facilitating a discussion about our learning. Hopefully, we’ll be able to:

  • reflect on our reading to help us apply our learning and deepen our understanding;
  • make connections as a group that might not have sprung to mind if we were reading alone;
  • have a common base of understanding, which may help propel us to action, instead of feeling isolated or overwhelmed;
  • practice what we preach in the classroom, we’re always asking our students to discuss their reading, now it’s our turn!

In addition to the offline reading, we’ve set up a common tag for our coaching team and we’ve all subscribed to the RSS feed (and posted it on our team wiki and Moodle course). Each book club we’ll spend a little bit of time sharing our thoughts on the resources we’ve tagged.

I’m really excited to get started. I love that we’ve prioritized learning during our meeting time instead of allowing ourselves to get bogged down with daily business (so much of which can be handled in other ways).I also think it’s great that we’re making sure to read both online and print material. I’m sure we’ll end up using the Moodle discussion forums to keep our conversations going outside of team meeting time as well. I must admit, I think this is the first time I’ve ever been on a team (or should I say two!) that is so devoted to learning.

Does anyone else spend team meeting time in a book club? What did you think? What made it work? What are some pitfalls to avoid?




Lessons Learned: Tips for New Technology Facilitators

2 08 2009

Cross-posted on the TechLearning Advisors Blog

It’s hard to believe that our summer holidays are officially over today and we start back to school bright and early tomorrow morning! I must admit, I’ve had a wonderful holiday: a week on Koh Racha in the south of Thailand, a few weeks in the United States spending time with family and friends – including a quick trip to St. Louis to lead a one-day session for MICDS Summer Learning (thanks to Elizabeth, Pat and Greg for taking such good care of me while I was there), and finally a luxurious week in the Maldives to celebrate my 5-year wedding anniversary. So, I can definitely say that I’m well-rested and ready to start the new year!

This school year is shaping up to be an especially exciting one for me. I’m still at the same school, but my position has changed in 2 very different ways.

  • First, I’ll be a Technology Coach in the elementary school, shifting my position from 21st Century Literacy Specialist to be part of a larger coaching team which includes our Math, Science, and Literacy Coaches. I could not be more excited about expanding this part of my job and working with such a knowledgeable group of people on a regular basis.
  • Secondly, part of my job will be the Middle School Technology and Learning Coordinator. These last 2 years have been my first working full-time in an elementary school and as much as I’ve loved the experience (and learned so much), I know that I’m a middle school teacher at heart. I’m so looking forward to spending part of my time working with the age group that I love and getting back into the middle school vibe!

Although I’m not sure what this configuration is going to look like in practice, I’ve been thinking a lot about the last two years and all that I’ve learned about starting a new job – not as a classroom teacher, but as a non-teaching support person. Having been both a subject-area teacher (e.g. middle school technology) and a support person (e.g. technology facilitator), I’ve realized that there are different challenges to each type of position.

In the interest of starting the year off right, here are the top five things I’ve learned about starting a new job in a non-teaching, support role:

It’s all about relationships! As my friend Chrissy likes to tell me, I’m a fixer. I like to solve problems, preferably on the spot, and get working on the solution immediately. Which can be great when you’re teaching your own classes and making improvements, but when you’re working in partnership with others (especially those you haven’t worked with before) it’s more important that you spend the early part of the year building a trusting relationship. It doesn’t matter how much (or how little) technology a teacher  might be using in their classroom, what does matter is that they see you as approachable, dependable, collaborative, friendly, and above all, willing and able to support their needs. It those personal relationship that you form early on that end up leading to positive and successful collaboration later on. After all, it doesn’t matter how good you are at your job if no one is interested in working with you!

Start small! As tempting as it is to start the year off with a bang, developing large-scale, amazing projects with as many teachers as possible, it’s almost always more successful (and more sustainable) to start small and begin with simple, easy-to-succeed-at, projects that teachers and students will enjoy. Small successes breed continued risk-taking and trust. It’s better to leave teachers and students wanting more collaboration than finding themselves exhausted from an over-ambitious, all-consuming project, thinking “I’ll never do that again!”

Celebrate, praise and publicize! We all know our colleagues are doing amazing things in their classroom, but we rarely hear about it outside of individual grade levels or departments. Make the effort and take the time to find ways to celebrate and share those experiences across the faculty. Teachers will appreciate knowing what others are doing in their classroom and what their students are experiencing in other subjects or grade levels. Plus, the best way to spread the use of technology in the classroom is virally – once teachers see the success of others, they will be more willing to try something similar in their classroom, especially knowing that they will have a colleague they can count on for advice and assistance (thereby building their own support network).

Be there! Be visible: in the classroom, on the team, in the hallway. Teachers are busy people, they don’t always have time to find you to ask an emergency question, or they might not have a moment to spare to send an e-mail. If you’re always holed up in your office, you’re going to get a reputation for being unavailable, or worse, a slacker. The more time you spend with your colleagues and their students, the more you will learn about them, their curriculum, their needs and their experiences. A support person is not supportive if they’re invisible.

Don’t be a pusher! Everyone knows you were hired to spread the technology love, you don’t need to be ramming it down your colleagues’ throats every second of the day. Listen and learn what, how, when, and where you can help. Of course, you want to move your faculty and your school forward, but you can do that by supporting others and helping build their understanding of the power of technology. Sure, you will probably need to “sell” your ideas here and there (and everywhere), but it doesn’t have to be constant and it should never start with you – the students and the curriculum are the backbone of your success. When you can demonstrate how technology tools enhance learning by meeting the needs of the school, you won’t have to “sell” anything anymore.

Final Thoughts

One of the biggest challeges for me, when reading over my own advice, is how to balance my own needs (what I see as critical for student, teacher, parent and administrator learning) with being supportive of others.

I can’t assume that all of my colleagues will have the same passions, interests and beliefs that I do, so if my job is entirely to support them, how do I move forward with my own learning and meet my own personal and professional goals for the year?

One of the only drawbacks I can see to being a facilitator, coach, or support person, is that I don’t have my own group of students to try new things with, I can’t experiment or test out someting new without affecting another teacher. This makes it all the more important to try to find a balance between helping others and feeling that you’re moving forward professionally.

What other advice do you have for a new teacher starting this year in a non-teaching support role?